Home / Knowledge / News / Apparel/Garments / New athleisure categories surge during COVID-19: Slyletica

New athleisure categories surge during COVID-19: Slyletica

12
May '20
Pic: Slyletica
Pic: Slyletica
Slyletica, an Australian fashion agency that builds activewear and athleisure brands, has seen an unprecedented rise in the number of people wanting to start an athleisure brand during COVID-19. Activewear was booming before as well, but since the outbreak, consumers have been shifting to new athleisure and loungewear categories, and sweatpants are selling faster.

According to tracking firm Edited, the tracksuit sell-through rate is up 36 per cent in the United States and the United Kingdom compared with the same period last year, and sweatpants sales were up 79 per cent in the former from February to April, Slyletica said in a press release.

With people working and working out from home, the demand for comfort continues to surge, the company claimed.

“It was only a matter of time before athleisure led the way in fashion apparel sales. It’s about a lifestyle – moving from work, to workout, to whatever else without the need to keep changing clothes. Now we’re seeing more interest, particularly from the US and UK The demand for comfort and versatility is forcing innovation in design and manufacturing and it’s pretty exciting to be a part of it”, said Slyletica chief executive officer Simon Rawadi.

According to the Business of Fashion, activewear sales were up by 40 per cent in the United States and 97 per cent in the United Kingdom year on year during the first week of April.

While other sectors of fashion cancelled orders with their factories prior to the lockdown, many activewear labels are thriving and Slyletica is onboarding clients at a rate higher than ever before.

Slyletica is preparing to launch more than seven new influencer brands in the coming months and handles everything from design and manufacturing to e-commerce, marketing and order fulfilment, all from its Melbourne headquarters.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jun 2021

Germany passes law on corporate due diligence in rights, environment

The German parliament passed a law last week that warrants large and...

Pic: Shutterstock

Textiles | On 15th Jun 2021

Prime Content| India's cotton exports, production & consumption to rise: TexPro

India’s cotton exports, production as well as domestic consumption...

Pic: Shutterstock

Apparel/Garments | On 15th Jun 2021

PRC to turn major buyer of Vietnamese garments, textiles: Vinatex

China is set to turn a major buyer of Vietnam's textiles and...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under our own supervision

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search