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New Era Cap launches NBA caps made of recycled fibre
15
Apr '17
Courtesy: PR Newswire
Courtesy: PR Newswire
New Era Cap Co. Inc. has announced the debut of its first-ever official National Basketball Association (NBA) cap made with plastic bottles, featuring the Portland Trail Blazers, thanks to the use of Repreve recycled fibre. The new, environmentally conscious New Era 9Fifty cap was launched exclusively with the Trail Blazers, coinciding with NBA Green Week.

Each hat is made using four recycled plastic bottles. Repreve is a leading recycled fibre made from plastic bottles, created by textile manufacturer, Unifi, Inc. To ensure that products made with Repreve are traceable, transparent and environmentally responsible, Unifi utilises its proprietary U Trust verification program, a third-party, comprehensive certification program that is designed to provide Repreve customers with a high level of transparency.

As part of the U Trust program, Unifi uses Fiberprint technology, a unique tool allowing Unifi to analyse fabrics and products for the Fiberprint signature and certify the level of Repreve content.

"The synergy between Repreve and New Era Cap represents one of incredible quality and performance, along with a commitment to eco-friendliness. Not only does New Era Cap value environmental consciousness, but consumers are also increasingly looking for products with a transparent sustainability story. Through its U Trust program, Unifi helps us deliver a trustworthy, environmentally responsible cap," said Mark Maidment, vice president, creative for New Era Cap.

"The Trail Blazers' commitment to sustainability is long-standing, and places us among the leaders in all of professional sports, with initiatives ranging from food recovery and energy efficiency, to composting and balancing our water use. Key to that success is committed partners in all of our initiatives who support our focus on impacting kids and families where they live, learn and play.  We are thrilled to join with New Era Cap and Unifi in this cool and authentic partnership," said Christa Stout, Trail Blazers vice president of social responsibility.

The New Era 9Fifty cap is the company's classic snapback style with a structured front panel and a full crown, combined with an environmentally responsible twist because it is made with Repreve recycled fibre. The visor is designed to be worn flat but can be curved as desired for individualised styling.

"New Era Cap is renowned for its ability to fuse innovative design with performance and quality. Unifi is proud to be associated with New Era Cap through its officially licensed hats for the Trail Blazers, and we look forward to potential future collaborations," said Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi.

Unifi also recently announced its collaboration with seven professional sports teams, including the Trail Blazers. The collaboration involves engaging crowds in messages aimed at environmental responsibility,

The Moda Center, home of the Trail Blazers, received LEED Gold Recertification in 2015 after becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The Trail Blazers are also one of the founding members of the Green Sports Alliance, whose 383 members, including 180 teams, leverage the cultural and market influence of sports to promote healthy, sustainable communities. (KD)

Fibre2Fashion News Desk – India


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