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FITS Women's collection is ready for retail

22
Jun '11
FITS Socks Co., the maker of the best FITting socks available, is announcing the release of the FITS Women's collection available for delivery August 1st and launching at the Summer Outdoor Retailer Show August 4-7, 2011.

FITS proprietary performance knit, techniques are designed to improve fundamental fit, feel, and function for both men and women specifically. The NEW Women's line further expands FITS' offerings with more diversity at point of sale and for the specific needs of women's active lives.

The women's collection is ready to roll out. The styles are fun and functional. They are performance fitted and offer the signature FITS F3 Technology. All FITS socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool with a micron count of 18.5 microns (the next softest level is cashmere) providing the ultimate blend of softness and durability. Their F3 Technology delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg - which keeps FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of whether you are hiking, running, camping, biking and playing active sports.

Below are a few examples from the new collection designed for a woman's ankle shape and shoe last.

Women's Light Active No Show: FITS Active socks provide the perfect amount of cushioning and support to make even the longest run enjoyable. Merino Wool promises to keep your feet comfortable year-round, with a FIT just for you. Features: Lower than our usual low- (no show height), cushioned in heel and toe, accent colors, stripes and design. Also available in an ultra-light - no cushioning anywhere (totally flat-knit) ideal for endurance sports.

Women's Casual Crew and Knee-High: FITS Casual socks bring everything you love about FITS to your everyday, busy life! To-do lists, activities, and the daily grind may wear you down, but your feet will be looking and feeling better than ever. Features: Crew - lower than our usual crew - almost a mini-crew height. Perfect “ladies crew” height, cushioned in heel and toe only (both heights), colors, stripes and designs.

SKI Light: FITS for Her SKI socks mix a splash of life to all the great technical aspects of FITS! These socks feel and perform just as good as they look. Super soft Merino Wool keeps you comfortable hillside, while hot designs and colors keep it cute at the lodge. Boots on or off, you'll feel and look amazing. Features: constructed just like our Light SKI – cushioned heel, toe, and shin, great new colors and design, also available in Medium SKI – cushioned all over foot and on shin.

“As a newer Brand to the market, we have been calculating and planning our women's line all year, we are highly motivated to see it grow and support our retailer with all the options and support they need to be successful.” explains Wood Talkington – Brand Manager, FITS Sock Co. he adds, “ these socks are available now, and we will premier at the Summer Outdoor Retailer show early August, we hope to see you there!”

FITS Socks Co


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