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Singha Life aims to be a global apparel brand
07 Jul '11
1 min read
Thailand-based apparel brand, Singha Life, a subsidiary of Singha Corporation, aims to become a truly global brand by setting up its stores abroad.
The company plans to initially open its stores in Asian countries including Japan, Hong Kong and South Korea, before moving on to other countries across the globe.
The firm already has two stores at CentralWorld and Siam Centre and will be opening two concept outlets in August at King Power Complex, Suvarnabhumi Airport, to tap the increasing demand from overseas customers.
At present, between 30 to 40 percent of Singha Life's customers are foreigners.
Singha Life will be adding sport apparel this year, in addition to its current offerings of casual and formal apparel for both men and women.
The company plans to initially open its stores in Asian countries including Japan, Hong Kong and South Korea, before moving on to other countries across the globe.
The firm already has two stores at CentralWorld and Siam Centre and will be opening two concept outlets in August at King Power Complex, Suvarnabhumi Airport, to tap the increasing demand from overseas customers.
At present, between 30 to 40 percent of Singha Life's customers are foreigners.
Singha Life will be adding sport apparel this year, in addition to its current offerings of casual and formal apparel for both men and women.
Fibre2fashion News Desk - India
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