News Flash

Sportswear maker Li Ning expects sales declines

12 Jul '11

4 min read

Retail sales updates are as follows:
• Same-store sales growth was maintained at a low single-digit pace from January to June
• As of the end of June, the total number of LI-NING brand stores reached 8,163
• Inventory at the retail level rose from the end of last year
• Average retail discount increased slightly from those of the same period last year

This year, with brand revitalisation as its core strategy, the Group strengthened its integrated marketing plan to communicate constantly with its consumers using a combination of major sporting events, new product features as well as the brand's unique personality. Some of the principal marketing activities include “Conquer I” basketball products promotions, “New Generation Ultra-light, Breathable Running Trainers” promotions, and promotional activities jointly hosted around the Sudirman Cup badminton championships.

The Group believes that the industry will undergo a transformation in the next two to three years, and that the Company is still at the investment stage of securing its long term competitiveness. Despite the impa ct on its overall sales revenue,the Group will continue to furnish sufficient financial resources to branding, product research and development as well as to motivating and attracting talent.

Therefore, although the Group expects that its financial performance will be affected in the near term, it remains convinced that these moves are indispensable in this proactive revitalization process, and will contribute positively to its long-term, healthy development.

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Li Ning Company Limited

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