Italian underwear and swimwear maker Le Bonitas is launching its own women's underwear and homewear brand by the name of "C les macons danseurs".
The new women's brand will begin to sell out in stores in Italy, France and Eastern Europe in autumn 2006.
Le Bonitas produced under licence for companies like Dolce&Gabbana, Paul Smith and Ungaro, but now produces for Blumarine, Versace, Frankie Morello and Puma.