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Tokyo to get Roberto Cavalli's first Asian flagship store

09 Sep '11

2 min read

In mid-September, Tokyo will get Italian label Roberto Cavalli's first Asian flagship outlet. Designer Roberto Cavalli will visit Japan in first part of November to celebrate the launch of this new boutique.

The new outlet will be situated in the city's posh Aoyama district, and would be Robert Cavalli's first ever directly owned and administered boutique in Asia, pointing towards the strong demand for premium quality brands in the Japanese market.

Few months back, Red Valentino, the Italian couture brand's offshoot line too unveiled its first flagship outlet in Aoyama. Likewise, the Tokyo-based fashion label '.efiLevol' has moved forward from making its products available for online sales or in a few select boutiques to having its personalized outlet in Nakameguro.

The Aoyama boutique will be a double-storied edifice spread across an area of 300 sq m. It would personify the modern style and charm of the Cavalli world and would epitomize the idea of a "global fashion store" which is already visible in other flagship outlets in mega cities of the world, like London, Milan, New York, Paris and Las Vegas.

The boutique would offer ready-to-wear men's and women's wear range, alongside accessories and intimate wear collections. The boutique's layout has been designed in a pattern that highlights the different product lines available in the outlet.

Fibre2fashion News Desk - India

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