12th Surf & Beach Show in Brazil

28 May '05

2 min read

Don't miss the biggest tri-event surf, street and beachwear fashion gathering in Latin America! The show is exclusively organized for trade professionals only. The event will bring some 250 exhibitors and 400 different brands together. Last year, the three fairs generated some R$ 200 million in business volume. The only set of events carried out simultaneously, the biggest in its segment in Latin America, presenting the main launches and trends for summer 2006 in the surfwear, streetwear and beachwear segments. The fair will be held from June 28th to July 01st, 10 A.M. to 7.M. at the Centro de Exposições Imigrantes (Imigrantes Exhibition Center), in São Paulo. The event represents the most authentic fashion expression vein of the country's young people's behavior and lifestyle. The fairs are considered a market thermometer, where participating companies can test their collections and find out if they will really be a hit - according to retailer feedback. Products such as shoes, eyewear, men and women's streetwear, beachwear e surfwear can be seen at the event, over and beyond lines for children and sporting equipment. In sum, all market launches to satisfy the demand of some 35 thousand purchasers from Brazil and from abroad. The four fairs will transform the São Paulo capital into the biggest Latin American launching and marketing center for young people's fashion. A major action directed towards the retailer is scheduled to celebrate the 11th edition of the Surf

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