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be present to introduce winter line at ISPA Conference & Expo

01
Nov '11
Denver-based yoga clothing company, be present, will be exhibiting at the International Spa Association (ISPA) Conference and Expo, taking place November 7-9, 2011 at Mandalay Bay Las Vegas. This marks only the second time the clothing company will be in attendance at the conference.

be present is excited to utilize this opportunity to both introduce and reiterate its line to the international spa market. Spa professionals from around the globe attend the conference each year in hopes to gain pertinent industry information so that they may gain a competitive edge in the marketplace.

With the proliferation of wellness programs in the spa industry, be present's line of yoga clothing fits nicely into the retail offerings for many spas. According to an annual industry study performed by ISPA, one in two (51%) resort/hotel spas in 2010 offered what is categorized as mind, body and spirit treatments. Yoga remains the top offering in this category, as 76% of these spas have regular yoga classes.

Additionally, 43% of these spas offer meditation and relaxation classes and 17% offer Tai Chi. As these offerings continue to grow within the spa industry, so too will the retail space for yoga clothing. The be present line caters well to the resort/hotel spas as the relaxed styles are great for not only yoga, but casual, everyday wear which is favorable for spa clientele.

be present will showcase their Winter 2011 line at the ISPA Conference which includes both men's and women's styles. The company's staple, proprietary fabric, called Breathe Weave is a woven fabric of cotton, polyester and spandex which makes up the majority of pants in the line.

These styles are lightweight and have just the right amount of stretch to endure any level of yoga practice. In addition, be present is well known for its eco-friendly fabrics, which will also be displayed at the conference. Current and future buyers that are attending the conference are encouraged to visit booth 937 to view and learn about the clothing line and meet the designer.

be present, clothing for the yoga lifestyle, was established in Colorado in 2002 by Amy Lopatin Dobrin and Jon Dobrin. All be present clothing is proudly made in the USA. The brand remains at the forefront of the yoga apparel industry, continually designing clothing that is original and functional.

be present


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