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Key strategy for Mode Shanghai 2012

Nov '11
The organizer of Mode Shanghai organized a Press Conference at Oriental Riverside Hotel in shanghai, China, inviting local and regional journalists in fashion, as well some leading fashion brands, and announced its key strategy and overall frames for the next edition which will be held on March 13-15, 2012, in Shanghai, PR China.

Mode Shanghai aims to become the leading international fashion tradeshow in Shanghai as the Fashion Hub of Asia, to connect the middle to upper-middle fashion and accessories brands to local and regional retailers such as importer & distributors, Department stores, Shopping Malls and multi-brands select shops.

The exhibitors will be arranged into 4 different sectors, namely, "In Style" as women's wear, "So Hot" as casual wear, "Essential" as fashion accessories, and "So Cool" as men's wear, along with attractive events and performances, supported by the official sponsors and partners.

The organizer presented a short documentary, interviewed with local professionals and experts of last edition's visitors from Chinese retail as well as from Shanghai municipal government, testifying the efficiency of Mode Shanghai as the core business platform of Shanghai city.

During this press conference, Ms. Muriel PIASER, former Show Director of Pret-A-Porter Paris, was appointed as Honored Fashion Director of Mode Shanghai, to bring her expertise and professional know-how to Mode Shanghai, and this is one of global strategy of Mode Shanghai for becoming the leading fashion tradeshow in Asian region.

At this occasion, she confirmed the key message to the media and government officials: Mode Shanghai and Shanghai Fashion Week are definitively the core platform of fashion for Shanghai municipal government for becoming the 3rd fashion city of the world after Paris and New York, specifically the fashion hub of Asia.

Mode Shanghai is a leading international fashion tradeshow taking place in Shanghai China, and is the highlighted event of the Shanghai International Fashion Culture Festival, which is organized by the Shanghai Municipal Government. Mode Shanghai is designed to cater to the needs of global fashion brands looking to enter the Chinese fashion retail business, and to be an optimized business platform for retailers and fashion brands.

Mode Shanghai

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