Home / Knowledge / News / Apparel/Garments / New logo and identity for Parx

New logo and identity for Parx

19
Dec '11
Parx is "stagged". The stag as a symbol and icon of Parx new logo can be seen driving the identity of its retail in the new stores. Designed by JGA, Detroit and FRDC, Bangalore the new retail experience and store identity of Parx is set to drive the casual apparel statement in Indian market.

Parx being a popular men casual brand since more than a decade, has somehow lost its 'recall' and 'aura' amongst the growing portfolio of international brands in this segment.

Ken Nisch, Chaiman, JGA says -"Mr. Shreyas Joshi, President Raymond Apparel and Hetal Kotak, COO gave a singular mandate to reinvent its brand store in a manner that it stands apart in the market not for now but for future also".

JGA workng in associaton with FRDC Bangalore created a concept of "Parx House", which was derived from new emergng India's aspiring youth who are embracing fashion and yet have roots in cultural richness of the country.

Parx store symbolises and captures imagination of this class and provides an experience which is a complete in all aspects. The underline idea of new design is to bridge western attitude with Indian cultural aspirations.

Eclectism as a theme, the retail experience connects this two worlds in a differentiating experience. From western look of Denims lounge to Indian touch in trial rooms and usage of 15 different materials, all harmonize to create this symphony.

The retail store is divided as clear as a house is and it is this along with innovative use of "Indian Innovation" which creates a Parx story. This new design along with new brand image of Parx will be carried across the major towns of country iin next few months.

JGA is Detroit based Retail Design company, with an experience of more than 40 years and clients such as LMM, Gloria Jeans, Emirates, North Face, DXL, Hersheys, Tata International, Raymond, Sprngfield, Hickey Freeman, Tappers and others. FRDC (Future Reseach Design Company)is Bangalore based Design company proving retail design services to many of the top Indian brands in all segments of retail.

Parx


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search