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s.Oliver unveils new denim jeans range to woo Indians

19
Dec '11
Global apparel brand s.Oliver has unveiled a special denim jeans range, especially meant for the Indian market.

s.Oliver, one of Europe´s largest fashion and lifestyle companies that entered India in 2007 with a store in Delhi, has today expanded to have eight exclusive brand outlets (EBOs) and around 14 shop-in-shops across the country.

Mr. Kunal Pant, Chief Merchandising Officer, s.Oliver India, informed fibre2fashion, “s.Oliver has launched a special denim jeans range for the Indian market called s.Oliver Real Super Heroes, as part of an in-store denim promotion.”

“The s.Oliver Real Super Heroes features 12 denim jeans styles – 6 for women and 6 for men. There is a superhero character associated with each denim jeans style,” he reveals.

Talking about the uniqueness of the new range, he says, “Though the styling of the new denim jeans collection is as per the s.Oliver International sensibilities, the choice of fabric, treatments and fits are attuned to the sensibilities of Indian customers.”

Fibre2fashion News Desk - India


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