Home / Knowledge / News / Apparel/Garments / Fila Golf debuts user-friendly online portal

Fila Golf debuts user-friendly online portal

21
Dec '11
Fila Golf -- the internationally recognized sportswear brand for men and women exclusively licensed in North America by Fersten Worldwide (FW) -- has debuted ShopFilaGolf.com for consumers to purchase golf polos, shorts, pants, skorts, layering pieces, outerwear and accessories from its 2012 collection.

Prompted by a surge in demand for the heritage brand's unique golf-lifestyle apparel, the site focuses on easy-to-buy functionality. All men's styles are available, as are fashionable women's pieces worn in competition by LPGA Tour star Stacy Lewis, winner of the 2011 Kraft Nabisco tournament. ShopFilaGolf's webnsite also showcases the company's inaugural outerwear collection inspired by 1950s prep-school athletics.

To celebrate the new site, Fila Golf offers free ground delivery in North America on orders of $100 or more for a limited time.

Features of ShopFilaGolf.com:
• View the entire men's and women's collections
• Search by garment and fabric type, color, size and price range
• Compare items side by side to determine preferences and create personal Wish List
• Sign up for newsletters, special promotions and savings
• •Learn about Fila Golf activities and athletes on the professional golf tours

"This is yet another platform to share Fila Golf's uniqueness," says Nancy Robitaille Fila Golf principal designer. "The website services the needs of our customers and is a perfect way to present the latest Fila Golf collection with its unparalleled FILA brand heritage."

The Fila Golf 2012 collection plays off vintage golf, tennis and ski apparel styles. Fun and versatile for golf, country club and daily lifestyles, the new pieces compliment popular designs of recent lines.

Men's golf shirts boast mesh-rolled shoulder detail, and women's tops trend-set with keyhole and sweetheart necklines. Rich Crimson joins the 16 other colors, including the brand's iconic Fila Navy and Viva Red.

New outerwear includes wind- and rain-resistant, textured fleece and soft-shell jackets featuring premium performance fabrics as well as Tech-Dry and anti-bacterial technology for moisture and odor-free wear.

2011 marks the centennial of the FILA brand, which was established in Biella, Italy in 1911 by the Fila brothers. FILA now is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The

Fersten Worldwide (FW) - North America's full-service supplier of decorated apparel and accessories to the golf and corporate promotional products industries - is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada.

Fila Golf


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Pic: Filatex

Textiles | On 17th Feb 2020

Filatex posts revenue of ₹737.7 crore in Q3 FY20

Filatex India Ltd, manufacturer and trader of synthetic filament yarn ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search