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150th store of Monte Carlo in India

28
Dec '11
Monte Carlo – the premium brand in garments from the house of Oswal Woollen Pvt Ltd., has launched its 150th store in India at City Centre in Nasik. With the launch of its second exclusive outlet in Nasik, the brand achieved a milestone of 150 in its retail space journey.

Spread over 1200sq ft, the new store is a treat for the customers to shop their winter wear from their most loved brand.

White lightened walls are well gelled in with walnut furniture, exuding the delusion of brighten space. Stepping inside the store, customers can experience great variety and well being with a wide assortment of garments available for all age groups.

Inspired by current trends, couture and designs, the latest collection by Monte Carlo brings a host of new style, ideas and themes that will give that perfect look for this season.

Available broadly at the store, the latest collection include ever loved and classic cardigans, Pullovers, Nehru Jackets, trench coats, blazer, coats, track suits (woven as well as knitted), sweatshirts, Pashmina and Cashmere shawls, dresses, tunics, shrugs, cardis etc, The color palette includes neutral and muted shades of grays, browns, blacks with a touch of purple and blues and aqua.

Also available is Monte Carlo's most distinguished – 'Alpha range', crafted only for today's women, Range offers classy and chic silhouette in long fashionable tunics, tops, shrugs to boleros, leggings, jeggings to kurtis and cardis, made from high quality wool blended with metallic yarns. The range incorporates fresh colors, such as okra, aqua, purple, black, blue etc. and trendy styles perfectly in sync with the mind-set of fashion conscious females.

“Canterbury” - the most premium brand from the house of 'Oswal Woollen Mills Naahar Group', offers cardigans and pullovers in classic yet aristocratic style. Knitted from 100 % cashmere wool the Canterbury range is available in traditional checks and diamond patterns to keep the luxurious feel alive.

Talking about the store, Ms. Monica Oswal, Executive Director, Monte Carlo commented, 'Since its inception, Monte Carlo has continuously strived to offer the best in category to its consumers, which has resulted in a noted loyal fan base across the country.

We are delighted with the launch of our milestone 150th store pan India in Nasik. With the launch of this new store, we are thrilled to offer the international trend and affordable fashion, which is our core strength, to the beautiful people of the orange city”.

Oswal Woollen Mills, the flagship company of the Rs. 2500 crore (US$ 520.80 million) Nahar Group, began operations in 1949 as a small hosiery factory in Ludhiana. The Nahar Group is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments and knitwear, apart from infrastructure development and IT.

Monte Carlo Fashions Ltd., the brand ranges knitwear of as many as 500 designs for men, women and junior. This is the first brand in India to invest in a dedicated research and development department for woolen knits and weaves.

Keeping the pace and advantages with the ongoing developments in technology, all designs are made from the state of the art machinery imported from Japan, Italy, UK and Germany.

Monte Carlo


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