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Ermenegildo Zegna opens new flagship store in Saudi Arabia

04
Jan '12
Italian luxury menswear specialist, Ermenegildo Zegna, has unveiled a new flagship outlet in Riyadh, the capital of Saudi Arabia.

The launch of the 163 sq m new store is outcome of the international brand's successful collaboration with Saudi Arabia's leading luxury retailer – Rubaiyat.

The boutique designed by Studio Beretta of Milan, uses a wide range of colours, textures, materials and furniture items in walnut and rosewood to bestow a different look to the collections, while not comprising with the style and elegance of Zegna.

All the lines of the brand including Ermenegildo Zegna, Sartoria and Couture lines, Upper Casual and Zegna Sport are being displayed at the boutique.

Ermenegildo Zegna is known for its contemporary style of tailoring and for its use of specialized materials.

Sartoria and Couture lines are the most elegant expressions of tailoring art, while Upper Casual is the men's most stylish leisure time apparel wear.

Zegna Sport offers both a deluxe look and functionality for performance apparels.

To complete Zegna's masculine range, the new outlet also has a section for Su Misura and leather accessories like bags, footwear and small leather goods.

In order to commemorate the launch of its new outlet, Ermenegildo Zegna organized the “500 Hands” event, an exclusive exhibition for making people aware about the innovation and quality craftsmanship of the retailer in preparing suits.

The exhibition brought to life a really complex but impressive technique of processing fabric and production of suits, in a creative and simple manner.

Fibre2fashion News Desk - India


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