Purple Ronnie, a major brand of London-based Coolabi Plc, will be offering customized clothing to its customers, in partnership with Primitive State, a personalized apparel company.
Coolabi is manufacturing exclusive ranges of customizable hoodies and T-shirts that will be marketed through its website, under Purple Ronnie.
Under customized clothing, consumers can personalize their apparel by putting words and imagery on each of their items so as to reflect the statement or sentiment of the buyer.
To celebrate the 25th anniversary year of expressions brand Purple Ronnie, Coolabi will be launching a series of initiatives to further promote the brand through social media, contests and events.
Purple Ronnie was acquired by Coolabi in May 2007 from its creator Giles Andreae.
Fibre2fashion News Desk - India
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