Apprising further, he says, “Customized clothing contributes about 15 percent to our total business and this is on the rise. More and more people are becoming aware of made-to-measure. People are now moving away from regular wear and are adopting a customized way of dressing. Three years back, made-to-measure accounted for less than 10 percent of our business, but now we are seeing a growth in it and expect the business to contribute 25 percent to our overall business in the next couple of years. At Brioni, the pricing for made-to-measure is almost same as ready-to-wear, but the customer will have to wait for about 6-8 weeks.”
Fibre2fashion News Desk - India
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