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Fairweather will stop using Target mark on its products

07
Feb '12
Target Corporation announced that it has reached an agreement with Fairweather Ltd, International Clothiers Inc. and Les Ailes De La Mode Incorporees regarding naming and branding rights in Canada. Under the agreement, Fairweather, International Clothiers and Les Ailes have agreed to cease use of the TARGET mark by Jan. 31, 2013.

This agreement will eliminate any potential confusion among Canadian consumers regarding Target Corporation's branding elements, store experience and merchandise assortments as it opens its first stores in Canada in 2013. No additional details of the agreement will be disclosed.

Minneapolis-based Target Corporation serves guests at 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week.

Target Corporation


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