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American Apparel opens new store in Exchange Square

14
Feb '12
American Apparel has announced the opening of a new shop-in-shop location in Selfridges at Manchester's Exchange Square. This is the fifth in-store collaboration the company has done with Selfridges and brings American Apparel's total store base in the UK to 19.

The new 156 sq ft Selfridges Manchester Exchange location is American Apparel's second-such store in Manchester.

"Exchange Square is one of the major shopping areas in the United Kingdom--its typical customer is interested in fashionable high-end garments, which fits well with our approach to fashionable basics. We're excited to have a new presence there," said Marsha Brady, a creative director for American Apparel.

The new Manchester shop-in-shop will be the first location opened by American Apparel this year. Previously the company's most recent British store was opened in December 2011 at Westfield London.

"Our collaborations with Selfridges have been a great avenue of expansion for American Apparel and their customers have shown a great affinity for our brand. We're looking forward to exploring new locations like this across the UK and wherever else the opportunities arise," Brady said.

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of November 30, 2011, American Apparel had approximately 11,000 employees and operated 249 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China.

American Apparel


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