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Admiral Sportswear to launch menswear line

16
Feb '12
Manchester-based Admiral Sportswear, which acquired the Admiral brand from a Swedish conglomerate, is now coming up with a menswear line for the retro football brand, this summer.

Admiral Sportswear, specifically instituted by Mr. Jonathan Hamburger in January 2011 for acquiring the Admiral brand, will be launching the new menswear collection swayed by the brand's heritage.

The new football-inspired collection called Admiral Gold would feature checked shirts, jackets, polo shirts, knitwear, cords and chinos.

The new line, intended for people in the age group of 17-30 years, would be made available for sale in independent menswear and departmental outlets.

Later this year, the company also proposes to launch a collection for younger teenagers, Mr. Hamburger said.

During 1970s, 1980s and early 1990s, Admiral was a popular football brand catering to the England team, and even supplied to clubs like Leeds United, Manchester United and North American Soccer League.

Mr. Hamburger said the new collection will be a contemporary leisurewear influenced by the game of football, and would stick to the brand's heritage.

He said they aim to re-establish Admiral as a leading sportswear and fashion brand, and added that the brand's strong recognition is an assurance that it can be resurrected.

Admiral Sportswear intends to appoint licensing partners all through North Africa, Europe and the Middle East, and of late has even inked a deal with an Italian licensee.

Fibre2fashion News Desk - India


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