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A Klass Fashions to set up own production facilities

18
Feb '12
A Klass Fashions, the India-based company which is known for manufacturing of good quality women's innerwear, is setting up its own production facility for carrying out dyeing, knitting and other activities.

Established in 1984, A Klass Fashions currently owns three brands - Chic Carissimo, Chicita, and Slic, each of which has its own identity and market share. The products are sold all over India through multi-brand outlets (MBOs) and the company does not have shop-in-shops or exclusive brand outlets (EBOs).

Explaining the rationale for setting up own facility, Ms. Geeta Singh, Director - A Klass Fashions, told fibre2fashion, “There is a huge demand for our products in the local market, and the demand is increasing day-by-day. As a result, we have enhanced our production capacity from about 600,000 pieces a month last year to around 800,000 to one million pieces a month at present. Accordingly, our consumption of fabrics and other items has also gone up to almost 40-50 tons a month. This justifies our decision to have our own facilities, as it would also help us take care of our quality.”

Informing about the investment involved, she says, “The dyeing plant is already set up and the investment involved was about Rs. 6 million. We are now planning to install machinery to increase our manufacturing capacity for innerwear, T-shirts and sleepwear, at an investment of another Rs. 4-6 million. We are also procuring knitting machines worth Rs. 500,000. All these facilities will be spread at various locations in and around Bhiwandi in Thane district of Maharashtra.”

“Last year, A Klass Fashions achieved almost 75 percent year-on-year growth, and this year we are aiming at 60-80 percent y-o-y growth in our turnover. We have set up our own marketing offices, and we are in constant touch with our dealers so that we can give better prices and better deals to them, with the result that our shelf space is now increasing. We are in talks with one of the large format stores for our brands. We are introducing casual wear T-shirts at very competitive rates,” she reveals.

Fibre2fashion News Desk - India


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