Sweden based apparel retail chain H&M Hennes & Mauritz AB has entered Bulgarian market by unveiling its first store in the country's capital city of Sofia.
The new two-storey outlet has 2,400 sq m of space and it offers apparels for men, women, kids and infants.
H&M, which opened its first outlets in neighbouring Romania and Turkey in 2010, plans to open three more stores in Bulgaria this year, one each in Sofia, Varna and Burgas.
Currently, H&M has over 2,200 outlets in 41 countries.
Fibre2fashion News Desk - India
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