• Linkdin

Strong potential for growth in clothing retail demand

20 Mar '12
4 min read

In Brazil, imports shot up by 52.5% in 2011 after increasing at double digit rates in seven of the previous eight years, reflecting strong growth in retail demand in the country.

To combat the sharp rise in imports, the Brazilian government announced plans in December 2011 to replace its current tariff system -- which imposes duties on a price-based mechanism -- with a system which imposes duties on a per item basis. The purpose of the new system is to safeguard the interests of domestic manufacturers, who are facing increasingly tough international competition as a result of low import prices.

Despite the new initiative, import growth is expected to continue at a significant rate over the coming years as retail demand continues to outstrip domestic supply. Indeed, consumption of fibres per head in Brazil is expected to double between 2005 and 2015 -- from 10 kg to 20 kg.

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