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Kohl's to bring exciting American Idol Collection

22
Mar '12
Kohl's Department Stores, FremantleMedia Enterprises, 19 Entertainment, a division of CKX Inc, LF USA, a subsidiary of Li & Fung Limited, and Bravado announced plans to launch an exclusive American Idol apparel collection. Bringing together fashion, music and entertainment, the newly created American Idol fashion brand -- Authentic Icon (AI) -- will be available exclusively at Kohl's and on its website beginning April 2012.

“This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, Kohl's chairman, president and chief executive officer. “We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl's an immediate consumer destination this spring.”

Prominently positioned in the junior's and young men's departments, the AI spring collection will be available in Kohl's stores through June to coincide with American Idol's 11th season.

“For over a decade American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, EVP of Consumer Products and Interactive for FremantleMedia Enterprises. “It was a natural extension to partner on a line of American Idol inspired apparel that captures the essence of our rich music, style and performance heritage.”

LF USA's MESH division will design and produce the AI collection. Kohl's will be the exclusive retailer and support the brand with marketing such as national advertising, in store graphics, online and digital media, direct mail and public relations.

“The American Idol collection will build upon the powerful influence of music and entertainment on today's fashion conscious consumers,” said Rick Darling, President of LF USA. “As consumers seek innovative and differentiated concepts, we are excited to partner with Kohl's and American Idol to deliver a unique and compelling fashion proposition.”

“As a company dedicated to creating strategic value for our brands and artists through licensing, merchandising and integrated marketing, we couldn't be happier about the new partnership with Kohl's,” said Chris Gannett, Chief Marketing Officer of CKX and its 19 Entertainment division. “With the AI line, we are extending the spirit of the American Idol brand into our fans' lives in an organic way.”

AMERICAN IDOL is produced by 19 Entertainment, a division of CKX, Inc. and FremantleMedia North America, Inc.

Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment.

Kohl's Department Store


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