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'We practice eco-mantras' - MD, VICUNHA EUROPE

24
Mar '12
VICUNHA is committed to continuing their strict sustainability efforts, including water and cotton recycling, BCI-cotton, and preventing chemical waste. The concept of sustainability runs as a central thread through almost all areas of the supply chain.

Thomas Dislich, Managing Director VICUNHA EUROPE, said “We are a responsible and law-abiding company that works within a responsible society and under a well-advanced legislation. We do not need to constantly underline what is obvious: yes, we do take good care of the environment and yes, we do take good care of our workers.”

As a responsible company VICUNHA takes care to trade with companies that have the same civilized and responsible structures as ourselves. Simply because this is the best way to make sure that we get well supplied, which in turn ensures smooth production, and then also reverts to getting correctly paid for our sales. When you work with such companies, you are sure to have good value for your money. As a rule, a good quality product comes from a responsible and well-structured company.

Unfortunately, out there in the marketplace it is very often solely a question of buying “cheap”, rather than buying “good value”. More often the price is more important than the quality or the content of the product. Besides any moral judgment, one should not forget that on a worldwide scale the great majority of consumers is not wealthy and cannot afford the luxury of paying more than strictly necessary for a given product.

Hence, it is very important to have adequate legislation in environmental matters, and to have this legislation properly enforced. In our home country Brazil, the legislation is much more advanced that most European consumers are aware of, in this sense it is very much on par with first-world regulations.

As a very large scale producer, we never forget the pragmatic approach, in the sense that good environmental conduct should also be good economic conduct. In our plants we save many millions of liters of water, many thousands tons of CO2, uncountable KWhs, etc, well all of this is good for the environment, but also good for the balance sheet. This is what we find the most honest and correct approach, we work on solutions that satisfy stringent legislation but at the same time remain economically efficient.

In the end we can say that we are an eco-factory, and one of the biggest at that, but with the huge volume we produce we still have to be able to compete in the real world, where price is a paramount factor. Patronizing the consumer with tiring repetitive eco-mantras is definitely not what we should do!”, means Thomas Dislich, managing director VICUNHA EUROPE.

VICUNHA


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