Home / Knowledge / News / Apparel/Garments / Blues rock titan unveils clothing company Soci@ble Apparel

Blues rock titan unveils clothing company Soci@ble Apparel

30
Mar '12
Blues rock titan Joe Bonamassa and his longtime manager Roy Weisman launch Soci@ble Apparel, a new clothing company with an innovative approach to design. The company will roll out with the Tribut apparel line.

"The concept of Soci@ble Apparel's Tribut line will be created through people's connectivity," Weisman explains, "Soci@ble Apparel is more than apparel; it's a community of people that share a connection to the entire world through art, music and fashion – the soul of our everyday existence."

More than ever, people are staying connected through social media. Soci@ble Apparel brings clothing into the social media realm, creating a community of like-minded individuals who share the love of fashion. The connection made between wearers of sociable clothing will allow people from all over the globe to discuss where and how they are wearing their clothes, and gain inspiration from others who share that same style.

"It's all about self expression, connecting, community and taking clothing beyond the physical universe of fashion into the virtual universe of social networking," says Bonamassa.

Each apparel item, - hat, shirt, jacket, etc. - will be its own portrait celebrating the love of art, music and fashion. Each item created will have its own QR code, webpage, origin story and downloadable image to be shared online, giving each piece its own identity.”

“Videographies will be made for each item, available on the company's YouTube channel so the buyer can follow the story of when, where and how their apparel was made. Soci@ble Apparel drives its wearers to socialize their fashion statement they relate to personally as they post to their profiles on Facebook, Pinterest, YouTube, Twitter, etc.

In addition, Soci@ble Apparel will offer a weekly newsletter covering its community topics and featuring a new fashion product each week created straight from its community's voice.

Soci@ble Apparel's chief creative guru is Venezuelan-born Manuel Oliver, who joined with a vision to bring life to the notion of Soci@ble Apparel for Bonamassa and Weisman. Oliver is a multi-faceted artist working in all mediums with his paintings. He was raised a world traveler. During his time in London, Argentina and Brazil, he embraced the street art and urban lifestyles he experienced along the way.

"Since the age of 16, my favorite medium has always been designing my artwork to be worn. I have always looked at a t-shirt as my best canvas," says Oliver. "Printing on t-shirts is a perfect way to display art and bring my message to the world. It's like showing my work in a large museum with lots of moving canvases."

Soci@ble Apparel's concept is to never retire a line of apparel after its season has passed, rather each line will become a part of an eternal collection, embracing the idea that, as art is created for a lifetime, so is Soci@ble Apparel's fashion which will live on as collectors' pieces in an ongoing gallery, continuously available for purchase


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

Bangla Tariff Commission fears grave impact on China trade

The impact of the coronavirus outbreak on Bangladesh-China trade is...

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search