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Cotton On mixes music & fashion in store trial room

31
Mar '12
Australian apparel retailer Cotton On has unveiled “Try on Your Sound” change room, which uses Radio Frequency Identification (RFID) technology to initiate a music playlist the moment a customer enters the specially-built try room.

The retailer has claimed that it is the first ever fitting room service launched in Australia that combines fashion and music.

The service is aimed at enhancing the experience of customers when they are trying on clothing items, according to Cotton On.

Cotton On has first introduced the new Au$ 50,000 technology at its Carindale, Queensland-based store and it plans to now introduce the same at its Melbourne and Bourke St outlets. The retailer has plans to unveil the new technology at up to 40 of its stores across Australia.

Once a customer enters the change room to try out garments, a unique RFID code tagged on those apparels initiates a playlist to reflect the style of the garment, according to Cotton On.

The service is currently launched for select range of men's and women's jeans, which have been associated with rock, indie and pop music.

The Victoria-based apparel retailer is expecting that the music will attract tech-savvy young customers to its outlets.

The young generation associates itself with music and fashion is also a means of self-expression, so we have combined the two in our outlets to give them a new experience, Cotton On said.

Fibre2fashion News Desk - India


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