Home / Knowledge / News / Apparel/Garments / Chinese garment brand ramps up global presence

Chinese garment brand ramps up global presence

02
Apr '12
Jiangnan Buyi Garment and Finery Corporation Ltd (JNBY) has proved its strong potential of establishing a Chinese brand in China and the world.

JNBY was formally established in Hangzhou in 1994 and launched its brand JNBYSINCE in the same year to mainly cater for women's market.

The initial JNBY team was made up of 11 graduate students from art and design specialty.

As early as in 2003, JNBY had 400 outlets in China. It set up its first overseas store in Moscow in 2005 and since then stores have been opened in Tokyo, Hong Kong, Singapore, Canada, Bangkok, Georgia, Barcelona, Seoul, and New York.

Today, JNBY has 600 outlets in the world; albeit most of them concentrated in China. Nevertheless, expansion into global markets will continue to be one of JNBY's main strategic objectives.

JNBY has four stores in Canada, but only one in the US, as it entered Canadian market four years back, while it has been in the US since just two years.

However, business growth in the two countries is neck to neck and due to cultural differences, but implements different marketing strategies for Canada and the US.

JNBY will pay more attention to expansion of wholesale market in the US, while it is in favor of expansion of independent flagship stores in Canada.

Fibre2fashion News Desk - China


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Textile industry, Head honchos

Textile industry
Head honchos

Clothes are no more bound by gender

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search