Nike Golf apparel line embodies performance innovation

02 Apr '12

3 min read

With the relentless pursuit of performance and innovation, Nike Golf maintains the standard of excellence with the introduction of its Tour Performance line for men and women. A balance of industry-best basic styles and seasonally driven innovations, this line serves as the locker room for the competitive golfer.

Nike Golf's Tour Performance apparel embodies Nike's iconic and instantly recognizable performance innovation. Focusing on moisture management, cooling, and stretch technologies, and this line provides exceptional Lightweight Performance for golf athletes.

With a distinct attitude, Nike's Tour Performance pieces meet consumer insights through relevant product styling and attributes. The line delivers every advantage in every condition through expanded style choices to match outfits to occasions.

“This line is seriously full of athlete-driven innovation and visible technology– just what Nike is all about,” said Doug Reed, Nike Golf's Global Category Business Director for Apparel and Footwear. “Its performance, amplified”

The new Tour Performance line brings on the heat with Nike energy colors and core Tour block fit. Branding also remains classic Nike Golf with a small Swoosh on the left sleeve as well as on the back. The expanded menu of style choices extends Nike Golf's dominant leadership position as no. 1 in class innovation and performance.

Highlights from the Nike Tour Performance line are the men's Fractured Chest Stripe polo and the Modern Color Block polo. These men's polos are constructed of Nike Dri-FIT which includes UV protection and added stretch to ease the golf swing. The Plaid Pant and Fashion Plaid Short are constructed of Nike Dri-FIT allowing the athlete to not only look good on the course but also feel good in performance fabrics.

For women, the Color Wrap polo and the Convertible Skort provide women a comfortable, chic and practical outfit for the course. The Convertible Skort (patent pending) is reversible from a plaid to a solid and comes with twill short to provide women with three looks in one.

The Nike Tour Performance Apparel line also features the Tiger Woods Collection, representing the “performance modifier” to its core Tour Performance business. If Nike's Tour Performance is the “game day” uniform, the Tiger Woods Collection will serve as the “Bowl Day” point of view.

The Tiger Woods Collection brings the best in innovation to meet the needs of the game's most athletic golfer. Using Tiger's insights, Nike set out to create lighter garments with more stretch. Cutting edge material and garment engineering shaved 20% off the weight of Tiger's polo and pant combination. This ground-breaking innovation re-engineers the traditional Sunday Red outfit into the Modern Ultra-Light Uniform.

The TW Ultra polo highlights the Tiger Woods Collection. This Dri-FIT polo is extremely lightweight and features a self-fabric perforated collar for added breathability while also reducing weight. The TW Ultra Light pant is a Dri-FIT performance pant with uncompromising craftsmanship and tailoring. Another new element to the Tiger Woods Collection is providing the consumer with the Swoosh on the left chest of the polo and the TW logo on the center back.

The smartly designed Tour Performance line and Tiger Woods Collection stick to Nike's core advantage of bringing the best innovations to every athlete at every level.

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