The opening day of the show, Première Vision welcomed the 10 finalists who will be competing at the 2012 Hyères Festival. To ready the collections they will be showing on the Festival catwalks next 27-29 April, these young designers were given access to all Première Vision Pluriel exhibitors, with a special welcome at the 100 stands that responded to Première Vision's call to be their creative partners.
Like the Italian group Miroglio, which proposed two different event projects at Première Vision and Expofil, exhibitors rely increasingly on this dynamic international platform to launch innovations or create promotional events to showcase their company's particular values.
Première Vision lent a particular resonance to “Metri d'Arte” and “New Life Eco Library”, two creative and original projects by Miroglio, at a time when it is important to underline product value and diversify so as to stand out from other suppliers.
Première Vision and Expofil