Home / Knowledge / News / Apparel/Garments / fullbeauty launches women's plus size swimwear

fullbeauty launches women's plus size swimwear

21
Apr '12
fullbeauty, a part of Redcats USA's OneStopPlus Group, announced that it has launched an extended plus size swimwear collection specifically designed to fit and flatter a woman's curvy figure.

fullbeauty was created to provide plus size women with the ultimate lingerie shopping experience. The brand features 600+ items from thirty proprietary and national brands including: bras, panties, hosiery, shapewear, slips, camisoles, robes and sleepwear.

Driven by a dedicated team of expert technical designers and design visionaries who create a synergy between the latest designs, colors and functionalities, fullbeauty has challenged 'industry wisdom' by creating innovative products that are designed for the plus size woman, including its new swimwear collection.

Swimwear is a natural extension of fullbeauty's bra portfolio as each category requires a unique expertise to design the product for that perfect fit. Brands that will be featured in the new swimwear collection include: Carol Wior, Inches Off, Swim 365, Jordan Taylor, and Mia by Amoena. From basic black to bright colors that pop, the fullbeauty swimwear collection is offered in an array of styles and designs – one piece, tankini, sarong, skirted, ruffles, and much more – with sizes ranging from 14W to 34W.

“Swimsuits are one of the most difficult apparel items to purchase online; however, the fullbeauty team has created an offering of plus size swimsuits that are not only beautiful, but they also are designed to enhance a woman's curves,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “Women can easily select a swimsuit that will be the right fit and make her feel sexy when she is on the beach or sunning by the pool.”

Originally launched in September 2011, fullbeauty is a division of the company's plus-size women's apparel business and is validated by its expertise in plus-size fit, quality, innovation and service. fullbeauty features plus size bras (back sizes 36-58 and cup sizes B-N) and lingerie representing the most comprehensive range of brands, styles, sizes and colors available anywhere in the world. Proprietary brands include: Comfort Choice, Amoureuse and Dreams and Co.

fullbeauty is a division of the OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes.

Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com, Woman Within, Jessica London, Roaman's, fullbeauty, KingSize, BrylaneHome, Bargain Catalog Outlet – BCO, The Sportsman's Guide , Bargain Outfitters, Boating Savings, Work Wear Savings, TGW.com - The Golf Warehouse, Baseball Savings, Softball Savings and Soccer Savings.

fullbeauty


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