Home / Knowledge / News / Apparel/Garments / Omni channel strategy drive sales at Macy's

Omni channel strategy drive sales at Macy's

04
May '12
For the first quarter, Macy's Inc.'s sales totaled $6.147 billion, up 4.4 percent from total sales of $5.889 billion in the first 13 weeks of 2011. On a same-store basis, Macy's, Inc.'s first quarter sales were up 4.4 percent in 2012 over 2011.

Online sales in 2012 (macys.com and bloomingdales.com combined) were up 29.9 percent in April and 33.7 percent in the first quarter compared to 2011. Online sales positively affected the company's same-store sales by 1.5 percentage points in the first quarter. Online sales are included in the same-store sales calculation for Macy's, Inc.

Macy's Inc. reported total sales of $1.928 billion for the four weeks ended April 28, 2012, an increase of 0.4 percent compared with total sales of $1.920 billion in the four weeks ended April 30, 2011. On a same-store basis, Macy's, Inc. sales were up 1.2 percent in April 2012 as compared to April 2011.

For March-April combined, same-store sales were up 4.4 percent in 2012 compared with the same period in 2011. This was within the company's March-April same-store sales guidance, which initially was for an increase of 3 percent to 3.5 percent, then raised on April 5 to a range of 4.3 to 4.5 percent.

As previously reported, April sales were planned to be weaker than in March, given the calendar shift in which the pre-Easter period fell into March this year versus April last year, and a significant cosmetics event shift from April last year to March this year. Moreover, April 2012 sales were disadvantaged by a Mother's Day that is later in May this year.

"Our business at Macy's and Bloomingdale's continues to perform very well and sales in April met our expectations," said Terry J. Lundgren, chairman, president and chief executive officer of Macy's, Inc.

"Our customers continue to respond to fresh fashion merchandise. Our assortment is trend-right and distinctive, which is a testament to the skill and experience of our central merchants, as well as the continued success of our My Macy's field organization in tailoring merchandise by store. We continue to see the power of our omnichannel strategy in driving sales online and in the stores."

Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2011 sales of $26.4 billion.

Macy's Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Feb 2020

US surpasses China as India's biggest trading partner

The United States has surpassed China to become India's top trading...

Pic: Shutterstock

Textiles | On 25th Feb 2020

Coronavirus may shift buyers to Turkey, fuel cotton growth

The coronavirus outbreak will cause a possible shrinking of China's...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search