Home / Knowledge / News / Apparel/Garments / Parx launches 'Hot Tees' & 'Racers Rendezvous' this summer

Parx launches 'Hot Tees' & 'Racers Rendezvous' this summer

14
May '12
Parx, the premium casual lifestyle brand for Gen-Next, from Raymond, India's leading textile and apparel major, has launched two new additional product lines to it's refreshing Summer 2012 (SS'12) Collection. 'Hot Tees' are for those who want to 'Express Their Freedom' through their clothing. 'Racers Rendezvous', a sporty range that ensures every Racing enthusiast's pulse goes vrooming, with its key attributes of speed, power and style.

'Hot Tees' as the name suggests, are T-Shirts inspired by our daily lifestyle staple drink- Tea. Just as Tea is a great way to start our day with freshness and energy, it is also an occasion to share fun moments with those we love. 'Hot Tees' are inspired from the experience that drinking Tea brings to our life - the logo is shaped like a tea cup. 'Hot Tees' are especially created for impulse buyers, who possess a combination of 'Cool Attitude', radiate 'Fun and Happiness' and thrive on the 'Freedom to express'.

Stores will have a Menu Card displaying the monthly collections available in a range of colours akin to the variety of tea flavours, a la 'Green Teez', 'Cool Ice Teez', 'Khadak Tez', and the like. 'Hot Tees' fun & pun graphics will appeal to men/women who like to take the humour route to reconnect with life. Besides basic Tees, the 'Hot Tees' range also offers co-ordinated caps, boxer shorts, Gym Tees, Yoga Tees, Cushions, flip flops and more to come...

The hallmark of the range is the minute detailing that's been taken care of, for all product categories. Hot Tees come in a unique 'Dip Tea Bag' packaging, to bring home the concept to buyers and make it more impactful.

Racers Rendezvous, showcases a sporty range for the new cosmopolitan stylish creed that lives life on the 'Fast track'. It is a collection that weaves an aura of class and splendour around the wearer. Riding on the palette of Red, Navy and White, each garment in 'Racers Rendezvous', has unusual cuts and flags signature detailing. The range comprises of an array of shirts, t-shirts, trousers, jeans, shorts and jackets and relevant accessories for the powerful, co-ordinated look.

Hot Tees and Racers Rendezvous are the latest introductions to the Parx SS12 collection, which also features the 'Scottish Spelendour', 'Dusk Beach look', 'London Olympics', 'Multicolours Spectrum', 'Satin', 'Fashion Pique Polo', 'Hybrid Patterns', collections launched earlier this month.

So, gear up for this summer with this stylish collection from Parx. The Parx SS'12 collection is available at all Exclusive Parx Stores, The Raymond Shop, Central and other leading multi-brand stores across the country.

Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.

Raymond Apparel Ltd (RAL) a 100% subsidiary of Raymond Limited, ranks amongst India's Largest and most respected apparel companies. RAL entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formalwear market. Parx was launched in 1999 to address the growing trend of smart casuals.

Parx


Must ReadView All

Foreign brands competing with local clothing companies in Vietnam

Apparel/Garments | On 17th May 2021

Foreign brands competing with local clothing companies in Vietnam

International brands are giving tough competition to the local...

Pic: Casimiro PT / Shutterstock.com

E-commerce | On 17th May 2021

London-based global fashion platform Lyst raises £60mn

Lyst, a London-based global fashion aggregator that operates an...

Pic: Shutterstock

Textiles | On 17th May 2021

Prime Content| China cotton index may remain stable in coming months: TexPro

The China cotton is expected to remain above 16,000 RMB per ton or...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search