This year, the worldwide number of people spending their holidays away from home will exceed one billion for the first time. More and more, they're discovering that outdoor activities offer the best opportunity for rest and recreation. So it's no wonder that manufacturers and retailers of the outdoor industry are eagerly preparing for 2012.
Their intense interest is reflected by the fact that although the year has just begun, over 600 companies have already booked their exhibition spaces at OutDoor, the leading European trade show, running from 12 to 15 July 2012 in Friedrichshafen, Germany. "We're firmly on track and looking forward to a strong OutDoor 2012,” announced Klaus Wellmann, CEO of Messe Friedrichshafen, in January.
Headlines for the OutDoor 2012:
• 900 exhibitors from 40 countries will present over 1000 brands
• Global: International participation at 80 percent
• The highest level: The major players in the industry are all exhibiting in Friedrichshafen
• Trailblazing: The OutDoor Conferences
• Above and beyond: The Rope Course Association (ERCA) and the International Adventure Park Association (IAPA) exhibit for the first time
• A prestigious seal of approval: The 2012 OutDoor Industry Award
• Action: Slacklines, climbing and a flying fox
• Athletic: Climbing wall and trail running obstacle course
• Cool meets sustainability: The OutDoor Party
Around the world, industry giants are tuning up for this must-attend event in the heart of Europe. The yearly summit on Lake Constance will once again be welcoming new participants too: renowned brands such as Pearl Izumi (Japan), Scott (Switzerland), GoPro (USA) and Kangaroos (USA) have already registered for 2012.
According to Project Manager Stefan Reisinger: "OutDoor is increasingly becoming an international heavyweight. With our partners at the European Outdoor Group, we are focussing on the right topics and trends, while engaging the opinion leaders. We're very pleased that the eyes of the outdoor world will again be turning to Friedrichshafen in July 2012”.
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