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Swedish fashion firm Ivanhoe shifts production back home

23
May '12
After a gap of two decades, the Swedish fashion firm Ivanhoe is shifting back its knitted production from Estonia to Sweden, and is procuring new machines for the Swedish facility.

The main reason for which the company is shifting back to its home country is that both the series and lead times are getting shorter, which requires it to have complete control over its production to cater to its customers.

The Estonian market no longer remains the same as it was in 1992, when it furthered ideal conditions for Swedish textile makers. Initially, Ivanhoe invested in a plant in Haapsalu, Estonia along with some co-owners.

In 2004, though Ivanhoe withdrew as a partner in the Estonian plant named TVMP, it has continued utilizing the firm as a sub-supplier since then.

Even after shifting back to Sweden, Ivanhoe intends to continue getting the stitching work done at TVMP, where it employs 20 workers.

As such, the firm's home-bound plans are not likely to generate many jobs for those living in the small village of Gällstad in Western Sweden, where Ivanhoe is located.

In connection with the shifting move, the company proposes to add just one or two more staff to its existing strength of 13 employees in Sweden.

At a point in time Gällstad was famous as the thread centre of Sweden as a big chunk of Sweden's knitted products were produced there.

The firm established by Martin Göthager in Gällstad in 1946 is now managed by his three sons, and engages in production of apparels with attributes of both a leisurewear and active sportswear.

During 1970s ski legend Ingemar Stenmark donned the company's sweaters which had a new feature enforced on the elbows, which saved skiers from the impact of passing sticks.

Fibre2fashion News Desk - India


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