American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the opening of two new shop-in-shop locations inside two flagship Myer department stores in Sydney and Melbourne, Australia. This is the company's first collaboration with the Myer Store Group and marks American Apparel's fourth and fifth stores in Australia.
These two new retail spaces, each approximately 700 sq ft, continue the company's expansion into the shop-in-shop market.
"We're excited to be serving more customers in Sydney and Melbourne face to face via the largest department store in Australia. With these openings, American Apparel is nearly doubling its store base in the country and doing it efficiently with a great and respected partner," said Marsha Brady, a creative director for American Apparel.
The stores will be the first new locations opened by American Apparel in Australia since it opened its Adelaide store in December 2008.
"We are pleased to inspire our customers with this exciting new shop-in-shop concept in conjunction with one of the world's leading youth fashion brands," said Judy Coomber, a spokesperson for Myer Group.
As part of its international expansion, American Apparel also recently opened an online store in Hong Kong as well as similar shop-in-shops inside Selfridges stores in the United Kingdom.
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California.
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