Home / Knowledge / News / Apparel/Garments / Womenswear brand Miraaya plans big jump in revenues

Womenswear brand Miraaya plans big jump in revenues

31
May '12
Miraaya Apparel – an ethnic women's wear brand which began operations just 18 months ago, plans to reach revenues of Rs 100 million in 2012-13 from Rs 45 million achieved in the previous fiscal year.

Miraaya is now available in 54 points-of-sale (PoS) across India, either through exclusive stores or shop-in-shop formats. It has targeted to be available in around 100 PoS by the end of this fiscal.

“Alongside offering Indo-western ethnic fusion wear, Miraaya also increased its product portfolio by adding bags, jewellery and recently footwear”, Mr Rajesh Jain, Director – Miraaya Apparel & Trading Pvt Ltd told fibre2fashion.

Although, at the onset it wanted to be present even in Tier I cities, Miraaya is currently available, mainly in Tier 2 & 3 category towns and cities of India, since its primary target consumers come from these regions.

Informing about their value proposition, Rajesh Jain says, “We offer fashion at a reasonable price and a horizontal kind of pricing rather than vertical. Since we have reasonably priced fashion products, they have been well accepted by everybody”.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 5th May 2021

India-UK launch Enhanced Trade Partnership

To unleash the trade potential between the 5th and 6th largest...

Pic: Shutterstock

Textiles | On 5th May 2021

EURATEX welcomes revamped EU Industry Strategy

EURATEX, the voice of the European textile and apparel industry, has...

Pic: Shutterstock

Textiles | On 5th May 2021

US economy could see fastest growth in 3 decades: NRF

With more businesses reopening and bringing employees back to work,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search