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Sales volume doubles at Indian womenswear brand Juelle

01
Jun '12
Juelle, the casual young womenswear brand set up in 2009 by Ludhiana-based Turbo Retail, has witnessed enormous growth in the top-wear segment during the last two years.

“Juelle has received good response and our sales volumes have almost doubled compared to last year,” Mr. Japneet Singh, Creative Director – Juelle, Turbo Retail, told fibre2fashion.

Elaborating on the factors that led to huge growth in volumes, he says, “We give good quality products at economical prices. Although we are actually targeting the mid-segment price category, the quality and the colour combinations and standards that we are using are at par with the high-end products.”

“Since we were originally into exports, our production set up is as per the international standards. Hence, the quality standards are high. The pricing, however, has been kept low as we think that for the initial 4-5 years it is essential for a brand to remain pocket-friendly to the customer in order to penetrate in the market and create its own brand space,” he explains.

Juelle currently has retail presence in more than 1000 multi-brand outlets (MBOs) across India. Its summer range comprises of T-shirts, tops, tunics and long dresses made using cotton, viscose lycra and viscose cotton blends. The winter range consists of sweat shirts, woolen and wool blend sweaters/dresses, jackets and coats.

Revealing about the company's product expansion plans, Mr. Singh says, “We are not looking forward to a product extension this season. But, we are planning to introduce lounge wear next year.”

“The lounge wear would not exactly be the night suit category, but it would be casual gym wear for girls. We would also be adding textiles woven products like shirts, casual tops, etc. We feel these two categories of products will further boost our growth,” he adds.

Fibre2fashion News Desk - India


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