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King Ice expands apparel line with Billionaire Mafia tees

11
Jun '12

 

King Ice, a leading online retailer of men's hip hop jewelry, expands their apparel collection with the addition of Billioaire Mafia t-shirts. Billionaire Mafia shirts feature unique slogans or designs inspired by current fashion trends, music and art.

Besides t-shirts, Billionaire Mafia offers hats, leather goods, jewelry and toys. Based out of downtown Las Vegas, the apparel company founded by designer Lana Fuchs is gaining notoriety in the hip hop fashion industry for its controversial messages and designs.

The fashion line reflects the gritty attitude of organized crime and urban lifestyle inspired by its founder, Lana Fuchs. Born in Russia, Lana Fuchs' love affair with fashion began as a child when she would design outfits for her dolls.

The self-made entrepreneur began designing custom pieces for women in 1995 and with much success decided to develop her own apparel line for the masses. In 2007 Lana introduced Billionaire Mafia out of an abandoned liquor store converted into a design studio in downtown Las Vegas.

Mafia is an acronym for the company's epithet which is Music, Art, Fashion, Inspiring All. The acronym inspires all of Billionaire Mafia's products and is what attracted King Ice to the apparel line.

"Music, fashion, art, and inspiration are exactly what we strive for in every King Ice jewelry piece," said Derek Belay of King Ice. "Our coinciding ideologies prompted us to work with Billionaire Mafia. In a short period of time we've had a positive response from our customers about the line. We're planning to carry more of their products soon."

King Ice is a leading online retailer of hip hop jewelry offering rings, earrings, pendants, grillz, necklaces, watches, apparel and more.

King Ice


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