Home / Knowledge / News / Apparel/Garments / “The Gunny” chosen as spokesman of TRU-SPEC apparel line

“The Gunny” chosen as spokesman of TRU-SPEC apparel line

12
Jun '12

ATLANCO continues to lead the market through innovation and service. The new 24-7 Series line of apparel is a direct result oflistening to the consumer and delivering quality apparel that is versatile, rugged and comfortable while still having all the features to get the job done.

TRU-SPEC is now one of the leading suppliers of uniforms and personal equipment to the military, law enforcement and public safety markets. Thousands of police, firefighters, EMTs and military personnel use and depend on their products daily; the name TRU-SPEC has become synonymous with quality, innovation and service.

Gunnery Sgt. R. Lee Ermey, USMC (Retired) --known around the world as "The Gunny"--has become the official celebrity spokesperson for TRU-SPEC line of tactically inspired apparel making them "Gunny Approved".

They hope to continue to serve the proud men and woman that keep us safe today and into the future.

Since 1950, ATLANCO has been one of the leading suppliers of personal equipment, material and uniforms to the military, law enforcement and public safety markets.

Under the continued leadership of the Zaglin family, the founders of the company, ATLANCO has grown from a regional, Atlanta-based distributor of military surplus items, originally known as Atlanta Army Navy Supply Company. Eventually, the company has achieved its current status as a dynamic, pioneering market leader in the design and production of a wide variety of quality manufactured goods.

To the many thousands of police, firefighters, EMTs and military personnel who use and depend on our products daily, the names ATLANCO and TRU-SPEC; have become synonymous with quality, innovation and service.

The Evolution of ATLANCO The company made its first move to grow beyond its military surplus roots in the late 1980s. Responding to a need for a reliable source for military-style apparel and accessories, the ATLANCO brand was officially introduced, and the company became an aggressive distributor of new-manufactured clothing and equipment for law enforcement officers, the military, and military-minded civilians.

Although the company continued to buy and sell government surplus around the world, the new ATLANCO entity quickly established itself as a primary resource for the public safety sector, as well as the retailers who serve that market.

At all levels, ATLANCO has become known for diversity, value and the same superior brand of customer service upon which the parent company was based in 1950.

TRU-SPEC for the TRU Professional By 1996, ATLANCO management became aware of a glaring need in the marketplace for a manufacturer of military and law enforcement apparel with vision, ambition and panache.

The result was the introduction of the TRU-SPEC brand as well as the construction of the company's first manufacturing facility. The ew factory provided the company with the ability to create and produce its own products at competitive prices while responding to market trends and demands in a timely manner.

An even larger, advanced state-of-the art plant followed in 2004 and currently employs more than one thousand employees.

TRU-SPEC


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search