After having enjoyed great success in the men’s fashion segment in South India with over 90 stores, Hasbro Clothing company have decided to launch their Basics Life brand via a nationwide campaign to promote their newly launched online shopping portal, Basicslife.com.
Hasbro Clothing was founded by brothers Hanif and Suhail Sattar in 1992. Their rebranded retail experience store, Basics Life, was launched in 2008 and has now grown into the ultimate lifestyle destination for the fashion-conscious man.
In 4 years, it has spread across 90 exclusive outlets and has presence in over 600 multi brand outlets across India and the world, apart from being available on the leading lifestyle and fashion portals like myntra , Jabong etc., and houses clothing, footwear and accessories from their three private labels Basics 029, Genesis and Probase.
More recently, their e-commerce store www.basicslife.com has opened to resounding success and they feel the time is right to push for a national presence. Says Hanif 'Our dream of being the one of a kind lifestyle retail fashion destination for men is finally showing signs of coming of age , the range in the store and the store itself was testimony to that fact , now the communication and the reach with this new creative will put us on the map in the country .
Exciting times needless to say lots to share. Thank you all for all your support.’
The campaign, ‘Shop Like a Man’, speaks to and for the men of the world, and has been conceived and created by Happy, Bangalore. The agency has been handling the account from 2008, right from creation of the Basics Life brand.
In addition to this, the campaign also comprises of spots, activation, digital/social and viral engagement programmes.
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