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Nike unveils sustainable & swiftest track apparel line

16
Jun '12
This summer US Track & Field athletes will be able take advantage of groundbreaking performance innovation: Nike has continuously evolved its Project Swift apparels, with the goal of maximizing athlete velocity. Incorporating over 1,000 hours of wind tunnel testing and insights from some of the fastest athletes in the world, the new Nike Pro TurboSpeed collection is not only Nike’s swiftest track apparel to date, it is also the most sustainable.

Nike Global Olympic Creative Director Martin Lotti comments: “Our overriding design principle is superior lightweight performance, and we’ve created innovations that can help make the athlete faster. For the UST&F team, we’ve incorporated modern graphics and bold colors that reflect US national identity. Combined with the fact that every piece of apparel is made from recycled plastic bottles, it adds up to true innovation.”

Zoned Aerodynamics: Just as a golf ball’s dimples are designed to help it go farther and faster, NIKE uses a similar idea to help reduce the aerodynamic drag of the athlete. Using revolutionary Nike AeroSwift technology, patterns and surface architectures informed directly by wind tunnel data are strategically placed on key areas of the athlete’s form. The result offers the greatest aerodynamic drag reduction of any NIKE uniform to date.

Minimized Distraction: Promoting focus by eliminating distractions, this new generation of Project Swift employs the new technology Nike AeroSwift to keep the interior surface of Nike Pro TurboSpeed as smooth, even and uninterrupted as possible. By placing elastics and edge finishes on the outside of the garment and incorporating an innovative flat, smooth waistband, bulkiness and abrasions are virtually eliminated.

Nike Pro TurboSpeed: Nike’s fastest ever: Based on wind tunnel data, it is up to 0.023 seconds faster over 100m than Nike’s previous track uniform.

Environmental Sustainability: Reflecting the NIKE commitment to considered design, Nike Pro TurboSpeed merges sustainability and performance. On average, Nike Pro TurboSpeed uniforms use 82% recycled polyester fabric, using an average of 13 recycled platic bottles per suit.

Superior Lightweight Performance: Specific products have been developed for distance, sprint, and field events while strategic color blocking is used to visually capture movement. Specifically for women, NIKE has developed a new approach to modular support, creating specific solutions for the distance, sprint, and field athlete, each offering a different degree of support and adjustability, and integrating Dri-FIT moisture management and premium quality detailing throughout.

Nike Inc


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