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High-energy colours debut for summer by Icebreaker

Jun '12
Icebreaker continues its leadership of merino innovation with a comprehensive collection of shorts, pants, featherweight tops, travel layers, high-protection jackets and technical sports garments for Spring/Summer 2013.

The New Zealand based merino pioneer’s latest range for the outdoors, sports and travel features hot new styles, fabric innovations, playful graphics and brilliant summer colours.

“We have an outstanding and innovative collection for Spring/Summer 2013,” says Rob Achten, Icebreaker Creative Director and Vice President of Product.

“Merino is ideal for summer because it breathes to prevent overheating, resists odour, is exceptionally lightweight and feels beautifully soft against the skin. We’re constantly pushing the boundaries to see how we can use this incredible natural fibre in new and exciting ways.”

Bottoms get top billing with a new collection of shorts, crop pants, crop leggings and travel pants. The range completes Icebreaker’s top-to-toe merino wool layering system and features the company’s first-ever woven shorts, made from 70% merino and 30% organic cotton for extra durability and shape.

Following the successful launch of its first line of soft shell jackets in Fall/Winter 2012, Icebreaker has developed new soft shell jackets and vests to ward off rain and wind in spring and fall.

Debuting in the collection is the Willow range of featherweight tops for women, made from the lightest, finest merino Icebreaker has ever created. The Journeys range of travel and lifestyle clothing also features new dresses, cardigans and wraps designed for lightweight layering.

The GT technical sports range has been extended with athletic styles for running, gym classes, cycling and other fitness activities. Performance innovations include the new GT150 ultralight technical base layer, a new eyelet-mesh weave for ventilation, and the Free Seam. Inspired by endurance runners’ habit of turning shirts inside out to prevent seam chafing on long runs, the Free Seam uses reverse overlock stitching to expose the seam on the outside of garments rather than against the skin.

Icebreaker is pouring on the colour for summer, with new high-energy brights teamed with complementary pastel and tonal shades.

Three new guest artists have created graphics that bring contrasting nature-inspired ideas together in new and surprising ways.


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