Home / Knowledge / News / Apparel/Garments / Tim Tebow kicks off Jockey's 'Hot City Cool Down' campaign

Tim Tebow kicks off Jockey's 'Hot City Cool Down' campaign

25
Jun '12
As summer temperatures start to soar, underwear giant Jockey International Inc., is on a mission to help hot American cities stay cool. Jockey brought professional quarterback and Jockey spokesperson Tim Tebow to Orlando and Tampa, Florida to kick off Jockey's "Hot City Cool Down" campaign.

The special events celebrated the company's "staycool" line of innovative underwear that regulates skin temperature, helping the wearer feel cool and comfortable.

Jockey cools down Orlando

Tim Tebow and Jockey brought some much needed relief from the summer heat to Orlando by transforming an outdoor pavilion at Orlando Premium Outlets - Vineland Avenue into this season's coolest fashion show. Tebow co-emceed the "Hot City Cool Down" event in front of 300 guests.

Male and female underwear-clad models walked the runway, highlighting Jockey staycool styles and strutting Jockey's latest offerings. The fashion show was also streamed live on Jockey's Facebook page and Twitter users followed comments about the show using the hashtag #staycool.

After the show, fans were treated to a massive staycool product giveaway from Jockey and free ice cream treats as part of the cool down experience.

Even though the second Orlando fashion show was cancelled due to inclement weather, Tebow didn't let the weather rain on his fans' parade. As a substitute for the show, Jockey invited fans to join Tim Tebow at the Jockey Outlet store where he posed for photos at an intimate reception.

Jockey helps Tampa staycool

As part of the campaign, Tebow also joined Jockey yesterday morning for a special visit to MacDill Air Force Base in Tampa, where the quarterback and Jockey officials paid tribute to men and women of the U.S. military, honoring and thanking them for their service and sacrifice. 

The event featured a private reception and a lengthy interview with Tebow at the Base's theater.  Jockey presented a $5,000 check to the Friends of Military Families organization of MacDill, an organization supplying financial support to military families in need. In addition, attendees beat the heat with free Jockey staycool T-shirts.

Jockey's "Hot City Cool Down" campaign will run throughout the summer with giveaways, prizes and special offers to help keep consumers cool.

"We are excited to kick off Jockey's 'Hot City Cool Down' campaign to celebrate our staycool collection and help America keep cool this summer," said Dustin Cohn, Jockey chief marketing officer. "It was wonderful giving the state of Florida a very cool opportunity to meet with Tim Tebow today."

Jockey staycool incorporates an Outlast technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature.

Jockey International Inc.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search