This year saw Europe’s largest online shoe and fashion shop take first prize as the “Best Cross-Border Webshop” ahead of fellow nominees H&M, ASOS and Amazon. The international panel commented on their decision by stating: “Zalando makes the customers in their target markets feel they are shopping with a local brand. They research very well and adapt to the markets from many perspectives, including payment, distribution and marketing.
The branding performance is extraordinary. Additionally, they have a great sense of entrepreneurship and showed great determination when entering new markets. This shows a strong cross-border dedication and makes Zalando the winner of the 2012 edition of the „Best Cross-Border Webshop of Europe ?Award.”
“We are delighted to have won the “Best Cross-Border Webshop”in the European E-commerce Awards. After having received so much positive feedback from customers all over Europe, we are proud to have been honoured by some of the best in the international E-commerce industry,” saidfounder and Managing Director of Zalando, Robert Gentz.
Achieving 95 percent brand awareness in just two years, the past year has seen Zalando rise to become Germany’s (their domestic market) number one online fashion retailer by a fair margin. Zalando is currently the second most popular brand in Germany, just behind Volkswagen.
Over the coming months, Zalando is looking to extend their extensive range of over 100,000 products and 1,300 brands, while of course keeping their free delivery and returns service. Following on from their success in Germany, Austria, Switzerland, the Netherlands, France, the UK, Italy, Sweden, Belgium and Spain, Zalando will be launched in Finland, Denmark and Poland this month.
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