MiH Jeans to design perfect blue jean for goop

Chloe Lonsdale, founder and creative director of MiH Jeans, says: 'It's been really exciting to design a special jean for goop as I'm completely addicted to their advice on life and all things lovely and it is a great match for MiH. The perfect blue jean is a wardrobe essential and this style will last a lifetime.'

Founded by Gwyneth Paltrow, goop started in 2008 to share all of life's positives. Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired.

Through years of seeking out the best of everything for their readers, the goop Collection has developed from goop's increasing passion for collaboration and design; through the desire to apply the same discerning philosophy of their publication to the products that they are now creating. The second collaboration in this curated series is indispensable to any modern woman: the perfect blue jean.

"We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and flattering. We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash," says goop.

MiH Jeans creates great fitting, beautifully made, sexy jean jeans that you'll wear forever.  Established in London in 1969, valuing top quality and premium design above all else, we have stayed true to our authentic heritage in everything we do.

goop is a digital media and e-commerce company founded by Gwyneth Paltrow in the fall of 2008.  Over the past four years, goop has grown into an eminent lifestyle publication, dedicated to informing and positively inspiring its audience.

MiH Jeans