Saks Fifth Avenue names Penelope Cruz as EIF envoy
13 Jul '12
3 min read
With the success of the February Charity Program, in which Saks customers gave 5% of all registered purchases made with a registered Saks Fifth Avenue credit card back to charity, Saks Fifth Avenue is bringing its charitable initiatives under one banner for the first time. A new Saks Gives logo will highlight Saks Fifth Avenue’s dedication to charity. Saks Gives will brand the company’s charitable service through philanthropic giving and active outreach, both locally and nationally.
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