The lookbook includes edgy fashion shots showing customers how to wear denim this season, with stunning photography that complements Topman's on-the-pulse approach to men's fashion.
The Washes section of the guide offers an insight into popular denim washes this season, with details on how different washes are created, and what kind of style customers can create by wearing them. This season, customers can find naturally aged vintage washes, black and grey washes and coloured washes, as well as raw denim and indigo men's jeans.
The Fit section details what consumers can expect from each denim style so they can decide what fit would suit them best. This season, Topman is showcasing a range of slim and skinny jeans, including traditional skinny fit jeans with roll ups, the stretched skinny fit, classic slim jeans with tapering at the hems and the super skinny spray on fit in figure hugging denim.
The Details section provides detailed information about different aspects of jeans, such as creasing, dyeing processes or rivets. This section will assist customers in understanding every design element of their jeans, and help them choose which ones they like best.
The Size Guide provides detailed information about how to measure jeans. The guide shows key measurement points that are used to create different denim fits and where each size swill fit on different parts of the body so the customer can make an informed decision and allowing them to order the right size first time round.
The 'Denim Room' also offers a sneak preview of the Premium Denim range coming soon to Topman. The range will cater to all fit types and will feature premium fabrics coupled with the finest metalwork.
Gracia Amico, Head of Ecommerce Topman.com said: "It's the ultimate destination to find out all there is to know about Topman jeans. We're providing our customers with the tools to make the right decision for them, from our washes right down to the differing thigh measurements between styles."
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