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Italian denim brand YES-ZEE launches fashion range in UK

24
Jul '12

First conceived under the name of Essenza this popular Italian denim brand has been re-branded to YES-ZEE bringing a new life and a fresh, stylish urban-chic fashion collection to the UK market.

Offering an informal, youthful vintage collection, the YES-ZEE style is inspired by clean lines with a modern and refined finish.

Representing a cool mood on both the basics and utility lines with revolutionary themes, the affordable YES-ZEE offers young fashion that is never extreme but consistently focuses on the combination of comfortable fabrics and particular attention to detailing.

With 10 stores in Italy and more than 500 wholesale doors across Europe, YES-ZEE arrives in the UK with an inspired SS13 collection and a new showroom in London.

Cristina Abriani at her CHIC-ca Fashion Showroom is the force behind this exciting new project “Italians can dress casually but always look smart and effortlessly classy. It was during my research for the quintessential Italian casual wear that I discovered YES-ZEE and I am thrilled to be able to represent this brand in the UK.”

The SS13 collection is available to view at the London SW6 Showroom from the 16th of July to the 14th of September.

YES-ZEE


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