Home / Knowledge / News / Apparel/Garments / CURVExpo exceeds market expectations

CURVExpo exceeds market expectations

14
Aug '12
The dynamic and upbeat tone of the activity at CURVENY New York the past three days was a result of the combined first 2012 semester retail success and brands that surpassed themselves in creativity, quality, and right price positioning. Each not only exceeded market expectations, but catered to the year's current market requirements.

Vendors, designers, and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques, and performances. New product categories were presented in a subtle way to feed the appetite of consumers who desired freshness and real content. 
 
This demand was accompanied by the entrance of many new brands across a wide range of segments including: Anne Krysel, Bracli Creations, Diane and Geordi, Ella Moss, Estuaries, Gossard, Jamu Australia, Janira, Kensie, Kiss Me Deadly, Knitty Kitty, Maria Bonia by Phax, Miel, Olivia Von Halle, Parisa Fe, Purpuratta, Skyfissh Swimwear, Splendid, Suggest by Pain de Sucre, and Urban Intimates, to name a few. These brands further demonstrate the exciting dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.
 
The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy's, Nordstrom, Saks Fifth Avenue, and Neiman Marcus, to online stores such as Bare Necessities and Her Room, and to numerous Lingerie and Swimwear  specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest - leading Lingerie and Swimwear buyers have now made CURVENY New York their three-day "home". The quality of buyers exceeded the quality of previous years, while the quantity was up 6.5% with CURVENY New York last August with 3,397 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and Japan. 
 
This proves the growing importance of the North American market offerings within the entire fashion world. Considering the recent changes CURVExpo has gone through with the new acquisition of CURVExpo by Eurovet, the world leader at the helm of seventeen textile and fashion-related fairs, such as Salon International de La Lingerie and Interfilière/Mode City, an increase in International retailers visiting CURVExpo Shows is expected in 2013.
 
 


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search