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CURVExpo exceeds market expectations

14
Aug '12
The dynamic and upbeat tone of the activity at CURVENY New York the past three days was a result of the combined first 2012 semester retail success and brands that surpassed themselves in creativity, quality, and right price positioning. Each not only exceeded market expectations, but catered to the year's current market requirements.

Vendors, designers, and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques, and performances. New product categories were presented in a subtle way to feed the appetite of consumers who desired freshness and real content. 
 
This demand was accompanied by the entrance of many new brands across a wide range of segments including: Anne Krysel, Bracli Creations, Diane and Geordi, Ella Moss, Estuaries, Gossard, Jamu Australia, Janira, Kensie, Kiss Me Deadly, Knitty Kitty, Maria Bonia by Phax, Miel, Olivia Von Halle, Parisa Fe, Purpuratta, Skyfissh Swimwear, Splendid, Suggest by Pain de Sucre, and Urban Intimates, to name a few. These brands further demonstrate the exciting dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.
 
The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy's, Nordstrom, Saks Fifth Avenue, and Neiman Marcus, to online stores such as Bare Necessities and Her Room, and to numerous Lingerie and Swimwear  specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest - leading Lingerie and Swimwear buyers have now made CURVENY New York their three-day "home". The quality of buyers exceeded the quality of previous years, while the quantity was up 6.5% with CURVENY New York last August with 3,397 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and Japan. 
 
This proves the growing importance of the North American market offerings within the entire fashion world. Considering the recent changes CURVExpo has gone through with the new acquisition of CURVExpo by Eurovet, the world leader at the helm of seventeen textile and fashion-related fairs, such as Salon International de La Lingerie and Interfilière/Mode City, an increase in International retailers visiting CURVExpo Shows is expected in 2013.
 
 


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